How to find the target audience?
1. In the YouTube search box, enter a topic on which you plan or like to shoot.
2. Analyze which channels are in the top on this topic.
3. Go to them. Analyze how they shoot their videos. Check out the playlists. Who are they shooting for?
What is an audience portrait for?
A portrait of the target audience is a collective term for different groups (segments), united by common characteristics. The more you describe each segment, the more accurately you will fall into the interests of your viewer.
For example, you have a YouTube channel for a bicycle and scooter business where you make reviews of your product.
Your audience can be: parents of young children, parents of schoolchildren and teenagers, young people leading an active lifestyle, lovers of hiking and traveling, summer residents, as well as office workers using a bicycle or scooter to get to work in good weather.
1. What does your viewer look like?
Demography is an important indicator of the entire portrait, to which other qualities are added.
a) What gender is it?
b) How old is he?
c) Where does he live?
d) What is his marital status?
2. What does he do?
If you know who your viewer is, it will be easier to find his life values and interests.
a) What does he work with? In what area?
b) Where did he study / study?
c) How does he spend his free time?
d) What is he interested in?
e) With whom does he communicate?
3. Where is he hanging out?
Viewers's interests will help you find YouTube channels,
which he looks at and what topics he is interested in.
a) What channels does he watch / read?
b) What bloggers does he follow?
c) Where does he spend his free time?
d) What is he buying?
e) What social networks does he use?
4. What are his life values?
If you share with the viewer his values, he will stay with you for a long time.
a) Is he conservative?
b) With whom does he compare himself?
c) What beliefs does he hold?
d) How does it interact with you? (comments on the video)
e) What does success mean to him?
5. How is his day going?
The behavior of the viewer helps to use time more efficiently for uploading new videos to the channel.
a) How does his day begin?
b) How does he get to study / work?
c) Where and how does he eat food?
d) The method of obtaining information?
d) What does in the evenings / before going to bed?